Annual Revenue: $18,737,589
Net Cash Flow: $1,659,558
Location: NY Metro Area, New York
This internationally renowned pool and landscape design, architectural, build, and maintenance company has served the most affluent New York metropolitan area communities for several decades. Prominent CEOs and hedge fund managers turn to the company for guidance in both showcasing and deriving maximum benefit from their properties. Its design preeminence has gained recognition through awards from the Association of Professional Landscape Designers, Association of Pool and Spa Professionals, and the National Association of Landscape Professionals.
A hallmark of the company’s marketing approach is its ability to motivate customers to focus as much attention on the design of their home’s exterior as they do on the interior. It accomplishes this by gaining an understanding of customers’ lifestyle aspirations, drawing upon that knowledge to position its services as providing the aesthetic and functional environment to achieve them. As a testament to the success of this strategy, approximately 50% of customers who contract for pool and landscape design/build services spend between $300,000 and $600,000. A comparable percentage of customers requiring only landscape design and installation services spend between $150,000 and $250,000.
Since most customers own properties of 1-2 acres, these figures provide compelling evidence of the strong value proposition conveyed by the company, which serves approximately 600 customers each year. In 2018, 80% of design/build customers sought the company’s services after visiting the property of a current or former customer. During the 2016-2018 period, annual recurring revenue from maintenance contracts accounted for 65% of total revenue. The company’s top-tier customer base has enabled it to register consistent growth during all economic cycles, with annual revenues growing from $10 million in 2009 to over $19 million in 2019. A cornerstone of the company’s growth has been its focus on recruiting and retaining top-performing managers and staff, who will be key assets in moving forward with the new owner’s ambitious business plan. The listed price includes furniture, fixtures, and equipment valued at approximately $1.5 million.