Marketing Agency

(The Byne Group) The seller of this award-winning integrated agency was ready to retire after having founded this business 20 years previously. Our marketing campaign attracted many regional and national buyers. The business was sold to an established media-buying company that viewed the acquisition as an opportunity to promote its services to the seller’s clients while strengthening relationships with its clients by offering them a broader range of services. We played a major role in successfully resolving a number of complex legal issues. The buyer did not require any external financing, which helped expedite the closing. To facilitate a seamless transition, the seller agreed to continue to participate in the business on a part-time basis for three years.