How Do I Sell My Marketing Agency?

Are you considering selling your marketing/advertising agency? There are a lot of different types of marketing and advertising agencies. Some deal exclusively in digital advertising. Some combine print ads with digital ads. Some are involved in developing websites and branding. Others are involved in direct marketing and telemarketing. And some handle all aspects of marketing. There could be different potential buyers depending on your area of expertise.

You may have questions such as: How much will my marketing company sell for? How do I determine an asking price? Who do I find potential buyers for my advertising agency?

Synergy Business Brokers has been selling advertising and marketing companies for a long time and can answer your questions and assist you with the process of selling your business so that you can focus on running it during the sale process.

Confidential Consultation with Synergy Business Brokers

Synergy Business Brokers will meet with you and find out more about your business and how we can best position it for a potential buyer. We will review your last three years of financial information and a current year to date Profit and loss statement, to determine how much you are making including your salary, perks, benefits, and profits. We will ask you about your customers, employees, areas of expertise, and growth opportunities as well as challenges. We'll want to understand your motivation for selling and whether you want to stay on with the company after the sale for a while or would prefer a brief transition period. Then based on the information and what similar marketing/advertising agencies sell for we'll provide you with a potential asking price.

Comprehensive Marketing Plan

If you would like to move forward we'll start developing an overview document that we will use to market your business. The overview document will be designed to provide enough information to get potential buyers interested but not enough so they know which advertising business is for sale. We'll advertise the overview on a number of different websites, some of which get over 1 million users/month. In addition we will market your business to our database of over 24,000 potential buyers that we've built up over 15 years.  We will also contact other advertising/marketing agencies that are looking to expand and acquire other marketing firms. In addition we'll contact private equity groups and wealthy investors.  Its important to keep an open mind on which buyer might be best for your business because we have found that the best offer may or may not come from another company within the marketing industry.

Before we provide details on your company we will have potential buyers sign a Non Disclosure Agreement and provide us with information on their qualifications. Once we have a qualified buyer that is interested in moving forward we will typically set up a meeting or initial phone call. On average it takes 1-8 weeks to introduce this first buyer and 1 to 6 buyers that we introduce to sell your marketing business. From start to finish the typical sale time is about 6-9 months but of course this can vary depending on the details.

Multiple Offers

The best way to get the full price for your business is to have multiple buyers competing for your business with multiple offers. We can help with this process to help you identify which buyers and offers would be best for you given the differences in total price, structure of the deal, requirements for transition period, chemistry with a given buyer, etc. Once you make a decision to accept an offer than we will move to due diligence with the buyer requesting more information. The final steps is negotiating a purchase and sale agreement and closing the deal.

If you’re in NY, NJ, CT, MA, PA or anywhere on the East Coast and beyond and are looking to sell a marketing company with annual revenues between $600,000 and $30 million, we are here to help you. Email us at info@synergybb.com, fill out and submit our easy online form or give us a call at 914-738-9350 and we’ll set up a private consultation to get started.

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